The Senna Brand and Asics launched on Friday (11) the special edition of the GEL-CUMULUS™ Senna, in honor of the eternal track idol, Ayrton Senna. The trainer features black and gold colors in reference to the car driven by Senna in his first victory in Formula 1 in 1985, and also has other details that refer to the three-time world champion’s career.
The inspiration for the GEL-CUMULUS™ Senna creation came from the driver’s passion not only for racing on the track, but off the track as well, as part of his physical preparation for the long and intense Formula 1 season. After all, inside the racing driver Senna lived the racing Ayrton. So much so that Senna was considered more than just a racing driver, but also a true athlete ahead of his time.
During his career, when he realized that physical preparation would be crucial to his success on the track, Senna started running on a daily basis. He used to run 5km in his morning workouts, and by the end of the month the daily sessions would reach up to 15km. The regularity and intensity of Senna’s training sessions made him run the 10km distance in less than 40 minutes, which is considered a great performance.
Exclusive details of the trainers in tribute to Ayrton Senna
The references to Ayrton Senna in this special edition created in partnership between ASICS and the Senna Brand are in details that will make fans of the driver remember countless memorable moments of his career. In addition to the black and gold look, the colors of the Brazilian flag that Senna displayed at each victory and the iconic “S for Senna” are printed on the tongue and insole.
Besides the look, the GEL-CUMULUS™ Senna also follows Senna’s running side in its technology. The ASICS Performance line trainer features the FF BLAST™ cushioning system in the midsole, which provides smoother and more supportive strides, a better energy return on the run, and lightness to the shoe.
“We are thrilled to launch our first running performance trainer with the GEL-CUMULUS™ Senna in partnership with ASICS. The Senna Brand aims to inspire people to be their best version, just like Ayrton, and this product symbolizes this message for all running enthusiasts.
Ayrton loved racing as much as millions of athletes around the world, and he placed physical preparation as one of his main differentiators in motor racing, establishing a new level of excellence in this very competitive sport. The product also looks incredible with the emblematic colors of the Ayrton’s first F1 victory car and I am sure that it will be a landmark launch for this sport fans,” says Bianca Senna, CEO of Senna Brands.
More details of GEL-CUMULUS™ SENNA
Comfort to the feet is enhanced by the addition of GEL™ in the heel region, and also by the presence of 3D SPACE™ technology in the upper part of the midsole. This feature, composed of strategic pillars, allows runners to experience more comfort in specific areas, without loss of stability.
The jacquard mesh upper adds more support in the contact areas, which helps the stride cycle and performance. All of this without forgetting the greater breathability to the feet, and the redesigned design. The trainer’s silhouette has been completely updated, to give it more shine and a more striking look.
“ASICS is extremely happy to launch the GEL-CUMULUS™ Senna in this partnership with the Senna Brand. Ayrton Senna is an idol of all Brazilians, and personifies virtues that fully align with the ASICS philosophy, especially in valuing having a healthy mind and a healthy body. Senna was also an excellent runner, which further enhances this identification between ASICS and the driver,” said Alexandre Fiorati, President/CEO of ASICS in Latin America.
The new GEL-CUMULUS™ Senna will be available in shops starting this Friday (11), at the Senna Shop located at the Interlagos racetrack during the Brazilian Formula 1 GP, and also in limited pairs at ASICS e-commerce, ASICS Morumbi and ASICS Barra physical shops, in addition to Senna Shop e-commerce and Centauro. The suggested price is R$ 799.99.
