Global legacy in
around the world
Perpetuating the indomitable
spirit of Ayrton Senna
Senna is an aspirational and accessible lifestyle brand created by Ayrton Senna. It has become a movement that inspires people to seek their own truth. We are an enabler of change, a motivation that allows people to find their true calling through ordinary actions that leads us to the extraordinary.
Seeksua verdade, sua força, sua vocação, sua paixão, seu sonho, seu talento, sua melhor versão
There is a power inside you
Some call it dream
Instinct, talent, vocation
We call it true
It doesn’t matter how you say it
But how you seek it
And inspire yourself to be, every day,
Your best version
are you seeking
An Ayrton Senna’s
The Senna’s Group:
dreams and Generations
More than just a brand’s group, a movement that begins with Ayrton Senna and goes on with his family. The purpose is to help people develop their potential and light Senna’s flame on each of us.
We believe everyone has a huge potential inside them.
Senna’s Group’s purpose is to motivate different generations to be their best version, and each brand has a way to help people to achieve their goals.
We are in a never-ending positive cycle. The products and the actions from Senna and Senninha generate resources for educational programs at Ayrton Senna’s Institute.
Senninha is a character created to develop cognitive, social-emotional, and motor skills in children through fun activities.
A non-governmental organization built to develop Brazilian children and teenagers through education.
Check Senna’s Group