The Senna

BRAND

Global legacy in

constant motion

Inspiring people

around the world

Perpetuating the indomitable

spirit of Ayrton Senna

Seek
  • YOUR
    TRUTH
  • your strength
  • your vocation
  • your
    passion
  • your dream
  • your
    talent
  • your
    best
    VERSION

Senna is an aspirational and accessible lifestyle brand created by Ayrton Senna. It has become a movement that inspires people to seek their own truth. We are an enabler of change, a motivation that allows people to find their true calling through ordinary actions that leads us to the extraordinary.

are you seeking

your truth?

An Ayrton Senna’s

community

The Senna’s Group:

connecting

dreams and Generations

More than just a brand’s group, a movement that begins with Ayrton Senna and goes on with his family. The purpose is to help people develop their potential and light Senna’s flame on each of us.

We believe everyone has a huge potential inside them.

Senna’s Group’s purpose is to motivate different generations to be their best version, and each brand has a way to help people to achieve their goals.

We are in a never-ending positive cycle. The products and the actions from Senna and Senninha generate resources for educational programs at Ayrton Senna’s Institute. 

Join our

team!

Check Senna’s Group

news