Three-time Formula One world champion Ayrton Senna was born on March 21, 1960, and in honor of the greatest race driver ever, the Ayrton Senna Institute has launched a video that covers several moments of the Brazilian idol’s life. The short film features behind the scenes footage, rare images from Senna’s childhood and the driver enjoying moments of leisure, besides remembering his time as go-kart driver and his F1 peak.
The video is built around a message: “No matter what you do in life, always do your best”. The hashtag is #SejaOSeuMelhor (#BeYourBest).
The Ayrton Senna Institute was created I 1994 by Viviane Senna, Ayrton’s sister. The organization was based on a dream by the three-time champion, who wanted all Brazilians to have the same opportunities for self-improvement that he had in life. Nowadays, it helps millions of children and teenagers all over the country, offering them quality public education.