Few people know that with a monthly donation of only R$ 10, they can help a child learn how to read and write through one of the Ayrton Senna Institute’s educational programs. That’s why, in the last three months, the Institute has been promoting a campaign in which more than 30 celebrities use several social networks to bring that information to all Brazilians.
The result was the participation of more than 1.200 people, whose donations will allow more than 1.700 children to learn how to read and write, throughout the year, in the Ayrton Senna Institute’s educational programs.
To thank everyone who supported the campaign and spread its message, the Ayrton Senna Institute has launched the campaign’s video case on August 1st. Check it out: