A HERO OF OUR OWN
Seja você quem for, seja qual for a posição social que você tenha na vida, a mais alta ou a mais baixa, tenha sempre como meta muita força, muita determinação e sempre faça tudo com muito amor e com muita fé em Deus, que um dia você chega lá. De alguma maneira você chega lá.
Senna changed the way how Brazilians lived their Sunday mornings. Waking up to see him win was a habit within most homes, always accompanied by Galvão Bueno's excited speech and the frenetic pace of his already recognized Victory Fanfare. His death did not erase the brightness of his existence; on the contrary, managed to evidence the incredible human behind the athlete and leave sensitive marks in all spheres explored during his life.
The Marks of Hero
Motor racing was Senna's great passion, but not his only concern. The simple guy, friend and sincere, became a serious and determined professional when it came to his responsibilities. Using his character as a platform, he managed to realize the development of two other big dreams of his life: the creation of the Senna brand, a huge reference in high technology products, and the childish character Senninha, inspired directly by his personal values. In 1993, the Ayrton Senna brand was also launched, used in memorabilia items such as the miniatures of the cars used by the F1 driver, even video games.