Ayrton Senna’s miracles in different teams

Senna was signed by six teams in his career as a driver of open-wheel cars, from Formula Ford to Formula One. The Brazilian driver amassed dozens of pole positions and wins in each category – many of them the result of a perfect match between the best driver and a great car. But Senna wasn’t […]

Take a look back at when Ayrton Senna drove in the desert

The Bahrein Grand Prix takes place this Sunday, in the Sakhir desert, which only started hosting Formula One races in 2004, long after Ayrton Senna’s time. The three-time F1 world champion did step into the desert a few times, but in the US – more precisely in the state of Arizona. Ayrton was there for […]

Ayrton Senna’s birthday is celebrated with never-before seen content for fans

This March 21, when Ayrton Senna would be turning 56, the Institute that bears his name offers a gift to thousands of the driver’s fans worldwide. A new website – both in English and Portuguese – will cover the three-time world champion’s career in an unusual way: one historical piece of news for each day […]

Origins of the “Silvastone” nickname

One of the most prestigious circuits in European and worldwide motor sports, Silverstone was the track in which Senna raced the most in Formula 3. He won six out of eight races there – a fact that made the nickname given by the local press even more famous. Since his Formula Ford days, they had […]

On World Advertising Day, remember the campaigns Ayrton Senna participated on

December 4th is also World Advertising Day. And anyone who follows sports knows about the close relationship between athletes and advertising, especially in the case of an international sport, like Formula One. After all, the support of famous brands was vital to Ayrton Senna’s career, from go-kart racing to his three world titles in the […]

1988 McLaren named best Formula One car ever by Racing Magazine

Racing Magazine’s issue 333, released in May, brings a special list with the top ten cars in Formula One history. The publication lists details of the vehicles that made F1 history by winning titles. The car was chosen as number 1 was the 1988 McLaren, driven by Ayrton Senna and Alain Prost in the year […]