One of the most striking publications on the life and career of Ayrton Senna will be re-released. It is “100 Senna”, a book acclaimed by the public in 2015 and that returns to bookstores eight years later, presenting the history of the three-time Formula 1 world champion through objects kept by the Senna family.

“100 Senna” was written and organized by Celso de Campos Jr., a journalist who based himself on interviews with Dona Neyde, Ayrton’s mother, to write the texts that accompany each of the hundred objects shown in the book. The publication comprises over 300 pages from which the reader will immerse himself in the life of the country’s greatest racing idol.

“Through the most diverse objects that we have kept until today, the book ‘100 Senna’ shows the public details of Ayrton’s life far beyond the one who played on the tracks around the world. This new publication helps keep alive the legacy of our champion, which is important for the fans and also for our family,” says Bianca Senna, CEO of Senna Brands and the driver’s niece.

In this re-launch the units will be sold at the official Senna Shop (, at the main bookstores in the country, and also at the websites of the publishing house Arte Ensaio. To make the experience even more interesting, when purchasing the publication the reader can choose between two cover versions: the first shows a trainer used by the driver, while the second shows a Kart helmet also used by the three-time Formula 1 world champion. The book’s back covers feature images of Ayrton Senna wearing the iconic items on the covers.

This project is a realization of the Special Secretariat of Culture through the Federal Law for Cultural Incentive (Law No. 8.313/91), with the sponsorship of the City of Rio de Janeiro, GPS Group and CantuStore.