The official Formula 1 mobile game introduces new features, including, for the first time, the legendary Ayrton Senna as a playable driver. Starting today, players can unlock the three-time world champion and sports icon in the game.
F1 Clash is a mobile racing team management and strategy game released in 2019, with over 10 million downloads worldwide. Players take on the role of Team Principal, participating in championships and duels by directing their drivers’ strategies.
During each race, players must make decisions on tire selection, pit stop timing, and speed settings, managing all the real factors of official Formula 1 circuits. Additionally, players can customize and upgrade their cars with better equipment to enhance performance. Current drivers from the F1 grid are also featured and can be either rivals or teammates.
Besides Ayrton Senna, Hutch, the game’s developer, announced that other drivers have also been added to the “legendary” list. These include Jenson Button, Gilles Villeneuve, Damon Hill, Gerhard Berger, Graham Hill, and Mark Webber.
Read more about F1 Clash here.
Ayrton Senna in games
Senna Brands CEO and Ayrton’s niece, Bianca Senna, said that the company’s business vertical focused on games is expanding the driver’s presence in online games. “Being in F1 Clash is a way to create a connection with fans from all over the world, especially the new generations. In 2024, we celebrate 30 years of Ayrton’s legacy and we are happy to provide this moment for players and fans of motorsports,” she concluded.
In April of this year, Senna Brands, the company that manages the brands linked to Ayrton Senna, launched a partnership with Sportv to enter the metaverse for the first time. The interactive space Sennaland was created to entertain parents and children, with a race track, challenges inspired by Senninha’s adventures, karts and F1 cars.
In 2021, the game Horizon Chase Turbo, inspired by the Super Monaco GP, released a special expansion dedicated to Ayrton Senna for PC and consoles, with iconic cars, new tracks and helmets. That year, the game won the award for “Best Brazilian Game”.
Forza Horizon 4, a game for X-Box and PC, also paid tribute to Senna in 2018, with the McLaren Senna super sports car model.
