A few hours before the start of the most important sports event in the world, the World Cup, Nike unveiled an ad featuring the words of international idol Ayrton Senna da Silva. In the spot “Chegue Lá”(“Get There”), the voice of one the greatest Formula One drivers ever inspires Brazilians as it describes the path to victory, always filled with adversities to be overcome.
“Whoever you are, whatever your position in life – whether really high or very low – your goal should be to keep your strength, your determination, and always do everything with a lot of love and faith in God, because one day you`ll get there. Somehow, you`ll get there.” says Senna.
The speech aims to motivate every Brazilian, especially athletes, regardless of age and skill level – motivate them to keep dreaming, have willpower, believe, and risk it all, convinced that their goals will be achieved.
“Our country is living a unique moment. And we wanted Brazilians to reflect upon the words of a man who – more than most – understood that victory comes in many forms, and that you always have a shot at getting there.”, says Henry Rabello, Nike Brazil’s marketing VP.
“Chegue Lá” is another chapter of the “Ouse Ser Brasileiro” (“Dare to be Brazilian”) campaign, launched in November 2013. Created by Nike Brazil and Wieden + Kennedy São Paulo, the video can be watched at www.nike.com/ouseserbrasileiro.
