SENNINHA The character of the kid Senninha was launched in January of 1994 by Ayrton Senna. In all of his adventures, the character must use his talents on the track and his eagerness to win in order to overcome difficulties and help people. Among his personality highlights are his patriotism, confidence, courage, determination, friendliness, and intelligence. All of this together with the fun loving side of a ten-year-old boy entirely inspired by the greatest driver of all time.