As part of the expansion plan and strengthening of Senna and Ayrton Senna brands, the Senna Brands, a company managed by the three-time F1 world champion s family, announces long-term partnership with Stichd Fanwear, a reference brand in the international fashion and international sports industry.

Headquartered in the Netherlands, Stichd is a brand of the Puma group that designs, develops and distributes licensed merchandise. Among its various activities, including football and lifestyle, Stichd is responsible for the production of uniforms and materials part of the F1 teams, such as Ferrari, Red Bull, Mercedes, Haas, among others.

“We are excited to become the new partner of the iconic Ayrton Senna brand. Ayrton Senna is a legend and continues to impact fans to this day with his image,” says Keith Harkess, Brand Director at Stichd Fanwear.

“Senna is a global brand, and with this partnership with Stichd we will be able to deliver products and services of excellence from a design, materials, sustainability and innovation perspective”, says Bianca Senna, the driver’s niece and CEO of Senna Brands.

The partnership will also enable actions throughout the F1 calendar of the next years. Internationally, we had a presence in a few F1 GPs per year, and now with this new partnership, our products will have a global distribution besides being present in all the F1 GPS, says Thiago Fernandes, director of Senna Brands.

The products involving the driver will be available in the market in 12th of November 2021, through the website