The LEGO Group is revealing new products as part of a large celebration of the exciting world of racing, that sees the company partnering with a variety of iconic car and racing brands including BMW, McLaren Racing & Senna brand, and Mercedes-AMG PETRONAS Formula 1 Team, to bring incredible vehicles to its different themes.
With the new range of vehicles, the company aims to celebrate fans’ passion for racing and create exciting play experiences for families to enjoy together, as they recreate some of the most iconic cars of the industry.
Launching on March 1st will be two LEGO Speed Champions sets created in collaboration with partners at McLaren Racing and BMW, two LEGO Technic cars from Mercedes-AMG PETRONAS Formula 1 Team, one LEGO Icons car from McLaren and the Senna brand as well as two new racing inspired cars from LEGO City.
“Play is a great way for families to bond over shared passions,” says Niels Henrik Horsted, Head of Product at the LEGO Group. “Coming together with a group of partners to create a variety of play experiences for families out there is a great opportunity for the LEGO Group, and we have created vehicles for both adults and kids, so they can enjoy a shared play experience together, as they build. We might all have different cars we prefer, different championships or competitions we like, different racing teams we cheer on, but what unites us is our shared love of exciting racing and incredible cars!”
LEGO ICONS has recreated one of the most successful F1 cars of all time, the 1988 McLaren MP4/4. Developed in collaboration with McLaren Racing and the Senna brand, the LEGO ICONS McLaren MP4/4 & Ayrton Senna has accurate detailing and realistic functions. The product includes working steering, rod suspension, an adjustable rear wing, slick tires, mirrors, a gearshift and a detailed turbocharged V6 engine, and a display stand for the car and Ayrton Senna minifigure.
The new LEGO sets celebrating racing passion are available from March 1st, 2024, via LEGO stores, LEGO.com and from select leading retailers around the world.
LEGO® Icons McLaren MP4/4 & Ayrton Senna
- Age: 18+
- Price: €79.99/$79.99
- Pieces: 693
- Product No.: 10330
- Dimensions: Measures over 5 in. (12 cm) high, 12.5 in. (32 cm) long and 6.5 in. (17 cm) wide