Privacy Policy
Instituto Ayrton Senna

Your Privacy
At the Instituto Ayrton Senna we believe that as an on-line visitor, you have the right to know the practices that we use in relation to the information that we gather when you visit our Website and what type of information is collected. The guidelines contained in this document apply only to visits made to the Website localhost/old, operated by the Instituto Ayrton Senna in conjunction with any other Websites operated by or for the Instituto Ayrton Senna. The websites connected to these sites (including other websites that may be linked to the Instituto Ayrton Senna and through advertisements in banners) may have different policies; so please look at the privacy policies of these websites for more information.
While the Instituto Ayrton Senna generally does not require you to supply personally-identifying information when visiting and using their website(s), in order to participate in some of the activities, it is necessary that you provide this information. If you choose not to, you will probably not be able to participate in these activities.

Your Consent
In opting to submit any type of personally-identifying information, you (i) expressly accept all of the terms of this Privacy Policy; (ii) agree that the information submitted by you can be stored and utilized for the purposes described in this document, including commercial use; (iii) consent and authorize the Instituto Ayrton Senna to compile, summarize, share, communicate, transmit and use such information in whatever form or manner that is in accordance with the law and the terms described in the annex. You ensure that all of the information submitted by you is true and valid. If you wish to verify, modify or complement information submitted, click here (informaremos na programação da página) to connect using your user ID and password. If you have a question or wish to make a comment, or wish to erase your personal data, contact the Instituto Ayrton Senna at the following email:

Information Collection
The Web server of the Instituto Ayrton Senna automatically recognizes and stores any related website as well as the combination of IP Number/Domain Name of each visitor that enters the Instituto Ayrton Senna Website. To do this, the Instituto Ayrton Senna may use various technologies.

Use of Cookies
When you visit or communicate with the Instituto Ayrton Senna Websites or even use one or more of the services offered by the Instituto Ayrton Senna Websites, you may be using a technology that is widely used in the industry, called “cookie”. This technology stores some information on your computer which allows us to offer you a personalized experience related to your interests and preferences, or simply facilitates your connection to use our services. The majority of browsers allows you to delete cookies from the hard disk of your computer, block cookies, or receive a warning before a cookie is stored. However, if you block or delete cookies, it is possible that we will not be able to restore your previously specified preferences or personalization and your ability to personalize your online experience may be limited. Please see the instructions or the help screen of your browser to obtain more information about these functions.

Collection and Combination of Personal Data
Additionally, the Instituto Ayrton Senna may ask you to provide your “personal data”, which is Personally-Identifying Information that you entered in our Websites such as: email address, name, telephone, or unique identifier (such as, for example, the client number that is in a cookie) associated with your Personally-Identifying Information. This information allows you to participate in message boards, comments, contests and other online activities that the Instituto Ayrton Senna makes available through these Websites, and also fills out your registration record or order for products or services. You agree that the Instituto Ayrton Senna may combine the information entered on our Websites with other information that has been collected from you or third parties for which you have given previous authorization, with the objective of personalizing your experience to (a) people and companies with whom the Instituto Ayrton Senna maintains contracts to carry out the Website’s internal operations or with the company; or (b) appropriate third parties, including government agencies that enforce the law and other agencies, in connection with criminal investigations, fraud prevention, or other legal action, or if the Instituto Ayrton Senna reasonably believes that it is necessary in order to protect itself, its clients, or the public. For the purposes described in this paragraph, you hereby agree that the above-mentioned third parties may be located in another country, including but not limited to, the United States of America and Japan.

Unless instructed otherwise, you hereby authorize the Instituto Ayrton Senna to contact you to provide information about products, services, promotions, contests or other activities and offers that might be of interest to you. You have the right to inform us if you do not wish to be contacted by indicating this preference in the option menu that you will see following your registration or through other means (for example, an email request), contacting the Instituto Ayrton Senna at the email address Additionally, in each communication received from the Instituto Ayrton Senna, you will have the opportunity to indicate whether or not you wish to receive future notices.
With your consent, the Instituto Ayrton Senna shares your personal data with specific third parties, which may contact you to present products, services, or other offers that might be of interest to you. Each of these third parties may have their own privacy policies. We suggest that you consult the privacy policies of each in order to obtain additional clarification. The Instituto Ayrton Senna will ask for your consent for this in the option menu which you will see following your registration or by other means (for example, an email request). If, in the future, you decide that you no longer wish to receive these notices, communicate directly with these third parties from which you agreed to receive notices. We suggest, except in relation to the initial decision indicated above in which you agree to share your personal data with companies affiliated with the Instituto Ayrton Senna and/or specific third parties which do not belong to the Instituto Ayrton Senna group of companies, that any changes or alterations in your data be communicated directly to the Instituto Ayrton Senna and the other companies as these enterprises do not communicate between themselves to make these changes, alterations, and/or exclusions.

Use and Disclosure of Aggregated Anonymous Information
You agree that the Instituto Ayrton Senna may also collect, aggregate, and maintain anonymous information about the visitors that enter our Websites, regarding, for example, their hobbies, interests, buying habits, and so on. This data may be used to provide visitors with a more pleasant experience through the adaptation of content and advertising on the Instituto Ayrton Senna Website. The Instituto Ayrton Senna may share this aggregated information about its visitors with advertisers, partners, sponsors, and other third parties in order to inform them about the percentage of male and female visitors that are within a specific age range, for example.

The Instituto Ayrton Senna takes great care in maintaining the security of its personal data and in preventing unauthorized access through use of appropriate technology and internal procedures. However, the Instituto Ayrton Senna cannot guarantee, given current technology, that an unauthorized access will never occur.

Use Practices of Information Relating to Children under 13 years of age
The Instituto Ayrton Senna believes that children using the Internet must have special protection and recommends that parents or those responsible explain to their children how Internet security works. We recommend that parents spend some time online with their children so that they can familiarize themselves with the types of content available on the Instituto Ayrton Senna Website(s) and on the Internet in general. Content control tools that can help create a safe environment for children are available from many online service providers and software manufacturers.

If you are less than 13 years of age, never provide any personally-identifying information (for example, your last name, home address, or email address) on these sites without the knowledge or permission of your parents or legal guardians. If we discover that you are under the age of 13, we will not maintain or use any personally-identifying information without verifying that you have the permission of your parents or those responsible for you with the exceptions provided by law. This may mean that you cannot participate in some of our Websites’ activities without the consent of your parents or legal guardians.

We collect personally-identifying information directly from clients or visitors who enter our Websites and who may be under 13 years of age. However, we do not gather this information without the knowledge of the client and/or visitor. For contests that may be offered by the Instituto Ayrton Senna, we ask each potential participant their year of birth as well as other personally-identifying information such as name, home address, telephone number and email address. If the year declared indicates that the potential participant does not have the minimum 13 years of age, they cannot participate in the contest and the information that they submitted will be erased. In some circumstances, we ask the clients and visitors that enter our Websites, that they provide the contact information of their parents or legal guardians. We use this information with the single purpose of contacting the parents or those responsible to notify them of our use practices of information regarding children, to inform them that the child is participating in one of our promotional activities or in one of our Websites, and/or to ask consent of the parents or legal guardian about their participation. The parents or legal guardians of any child under the age of 13, whose personally-identifying information has been collected by us, may ask to see this information, that it be erased (subject to certain restriction), and may prohibit future collection of this information. For more information on how to do this, please contact the Instituto Ayrton Senna, as indicated below.

Consent to Process
The Instituto Ayrton Senna Websites are hosted and maintained in Brazil and all personal data collected by the Instituto Ayrton Senna or submitted by you to the Instituto Ayrton Senna through its Websites will be transferred and stored for or by the Instituto Ayrton Senna in Brazil. In supplying any personal information to the Websites of the Instituto Ayrton Senna, all users, including, with no exceptions, users of member states of the European Union and in each of the Latin American jurisdictions, have the complete understanding and give their consent without any question, that the information will be collected, transferred, processed and stored in Brazil.

Policy Governing Use; Changes in Privacy Policy

The copyrights contained on the AYRTON SENNA WEBSITE belong to Ayrton Senna Empreendimentos Ltda. (ASE);

It is expressly prohibited to reproduce, copy, publish, republish, transmit, modify, completely or partially adapt in any shape or form, or in any way use the images and other rights that make up the WEBSITE and its websites as well as those expressly indicated on the WEBSITE and the websites it is composed of;

ASE is not responsible for any damages caused by the use/browsing of the WEBSITE and the websites it is composed of, nor can it be held responsible for problems related to the use of the referred websites such as interruptions and/or errors.

User Material
Should the user opt to send any material, either written or image, to the WEBSITE and the websites it is composed of, they are automatically ceding authorization to ASE to use the referred material in any manner it wishes, for an undetermined time without compensation or remuneration rights to the user given that the authorization has been conceded;

The use or non-use of the material sent by the user is the exclusive criteria of ASE, as well as the way and place this material will be used, which the user, at the moment of sending the material, has already expressly agree to;

ASE is not responsible for access to links that are permitted through the navigation of WEBSITE and the websites it is composed of, nor can it be held responsible for the content of the websites whose navigation is made possible through these links;

ASE reserves the right to make modifications, alterations, and deletions in any data and/or image appearing on the WEBSITE and the websites it is composed of, without the necessity of previous warning or specific notification to the users;

ASE is responsible for maintaining the confidentiality of the personal information sent by user to the WEBSITE and the websites it is composed of, unless the user expressly authorizes its disclosure/dissemination;

The WEBSITE and the websites it is composed of, are institutional and do not directly allow the purchase and sale of products or the contracting of any type of services;

The Copyright Law (Lei 9.610/98) and the Software Law (Lei 9.609/98) apply to the WEBSITE and its sub-websites in the case of any omissions.


The right to the use of the image and name of Ayrton Senna da Silva was licensed by Ayrton Senna Empreendimentos Ltda. (“ASE”) to the IAS, so that the IAS can, through sub-licensing, obtain part of the resources necessary to achieve the objectives for which it was created;

Unauthorized reproduction, in any way, shape or form, whether it be the unauthorized use of the image or name of Ayrton Senna da Silva constitutes a violation of the exclusive rights of use guaranteed to ASE by the driver Ayrton Senna da Silva, and are subject to measures under civil and criminal law.

You are in agreement with the terms of the policies that govern the use of the Websites and any information collected by them. The Instituto Ayrton Senna reserves the right to make changes to this policy at any moment and we suggest that you re-visit this page whenever you wish. The changes made in this privacy policy become affective when they are published on this Website.

If you have a question or wish to make a comment about our usage practices of personal information or about this privacy statement, please contact us by email at as or write to Rua Dr. Fernandes Coelho, 85, 15o andar, Pinheiros, São Paulo, SP, CEP: 05423-040, A/C Área de Comunicação – Digital. This address only looks after enquiries related to privacy policy and the use of personal information.