Instituto Ayrton Senna’s video, made in honor of Ayrton Senna’s 20-year legacy, placed 8th on the Brazilian Ads Leaderboard for March. Created by JWT ad-agency, the film celebrates our three-time champion’s conquests both in and out of the track.
Posted on March 21st, when Senna would be turning 54, the video shows the legacy of the unforgettable Brazilian sports idol. Up until now, the video was watched more than 830 thousand times on YouTube.
Founded by him 20 years ago – and training 75 thousand teachers to help 2 million public school students – the Ayrton Senna Institute made the video as a moving gift to fans of the Brazilian driver, by telling his story of success on the track and showing his legacy.
Watch it again: